BMORE LIFESTYLE
Skills: Logo Design, Brand Development, Graphic Design
BMORE Lifestyle was originally conceived to showcase businesses around Baltimore that would be of interest to women 18-55. The brand identity was to be feminine but not too frilly, and hip, but not too edgy. It began with the logo, which saw an elegant, script style typeface set against the accessibly bold nickname of the city.
From there, the package grew steadily to include other motifs like gold text accents and a diamond pattern to communicate the rich and multifaceted nature of the show’s offerings.
